YUGOC Directly Managed Store – Le Loi Street Branch

A YUGOC directly managed shop opened in late August 2025 on “Le Loi Street”, the center of the sightseeing area in Ho Chi Minh City, Vietnam. A prime location just a 1-minute walk from Ben Thanh Market. In addition to all YUGOC products, miscellaneous souvenir goods are also available. Please drop by when sightseeing in the city.

As you can see, the YUGOC directly managed store on Le Loi Street is a 1-minute walk from Ben Thanh Market. You won’t get lost!
▼▼ Introduced on freelance announcer Azusa Nakazima’s TikTok! ▼▼
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▼▼ Introduced on freelance announcer Azusa Nakazima’s TikTok! ▼▼
Original video:

How to get to the YUGOC Directly Managed Store: 1-minute walk from Ben Thanh Market, Ho Chi Minh! Le Loi Street

The YUGOC directly managed store is located a 1-minute walk from Ben Thanh Market in Ho Chi Minh City. It is along Le Loi St., a main street leading to the Municipal Theatre (Opera House).

Since COVID-19, the number of souvenir shops in the Dong Khoi area has decreased significantly, and instead, Le Loi Street here has become bustling. With numerous souvenir shops, restaurants, and cafes, it is a must-pass route for Ho Chi Minh sightseeing.

The closest way is just a 2-minute walk along Le Loi Street from Ben Thanh Market. You can also reach it in 5 minutes walking along Le Loi Street from the Municipal Theatre. As you can see, there is a round sign overhead and the entrance to an apartment building. Please note that it is not directly facing the street.

As of late September 2025, there are tour desks on both sides of the entrance/exit.

It’s a little dimly lit, but the apartment entrance corridor is only about 20 meters long, so you won’t get lost. By the way, there is a gallery shop on the left as you enter, and YUGOC is on the right.

Grand opening in late August! All YUGOC products are available!

The YUGOC directly managed store – Le Loi Street Branch had its grand opening in late August. It is a very small shop, but it is the first official store. By the way, as of August 2025, the booth on the 2nd basement floor of Takashimaya is temporarily closed.

We offer a wide range of products, including YUGOC’s most popular raw honey, traditional Vina Crepe sweets, and an assortment of cashew nuts in 3 flavors (Tom Yum, Coffee, Wasabi). The majority of our customers buy in bulk (for colleagues at work, family, etc.).

The raw honey, YUGOC’s main product, is placed in the center. Cumulative sales exceeded 100,000 units in early 2025. It has become our most popular product supporting YUGOC in both name and reality.

Not only are all YUGOC products available, but we also handle other miscellaneous goods. We stock souvenir items that you won’t often see elsewhere.

Exclusive promotions at the directly managed Le Loi Street Flagship Store are also underway!

The YUGOC directly managed Le Loi Street store is currently running two promotions. *As of September 2025

① BUY 5 GET 1

This is a common promotion in Vietnam, basically meaning “Buy 5 and get 1 extra for free”.
For example, if you buy four items at 1,000 yen and one item at 500 yen, the free item given will be the 500 yen item, so it’s a better deal to buy multiple units of the same item or higher-priced items.

② Post a Google Review

If you post a Google review on the spot, you will receive one miscellaneous item such as a keychain, memo pad, or bookmark as a gift. These are stylish small items not sold in the market, so please be sure to get one.

Promotion details are subject to change irregularly, so please visit the store directly to check the latest information.

Vietnamese souvenir goods other than YUGOC products are also recommended!

First of all, I’d like to recommend these palm-sized miscellaneous goods besides YUGOC products.
Keychains, pin badges, luggage tags, memo pads, magnets, bookmarks, etc. The memo pads and bookmarks are aimed at Japanese tourists. The other keychains also feature designs not sold at places like Ben Thanh Market.

Desktop Coffee & Tea Candle Warmer (Coffee & Tea Stove) [On sale from September]

For this item, you put a lit candle in the hole at the bottom to warm the coffee cup or teapot placed on top. It does not produce enough heat to boil water, so it can be used as a stylish desktop warmer to keep things warm.

It feels very much like a Southeast Asian souvenir, doesn’t it? Coffee for men and a teapot for women might be nice.