YUGOC is a Vietnam-based souvenir brand created to bring together the country’s natural ingredients and cultural heritage, allowing travelers and residents to take home meaningful memories from their journey. We work directly with producers across northern and southern Vietnam to create food products that reflect not only quality, but also the unique character and story of each region.
This page introduces the background of YUGOC, our approach to product creation, and the vision behind our brand.
▶YUGOC STORY
What is YUGOC — A Vietnam-based Natural Food Souvenir Brand
YUGOC is a Vietnam-based souvenir brand created to help travelers and residents take home meaningful memories through food products made from natural local ingredients. Based in Ho Chi Minh City, we work closely with producers across Vietnam to develop products that highlight each region’s specialty and character.
Rather than being just a food brand, YUGOC aims to transform the experience of traveling in Vietnam into something you can bring home and remember.
Why YUGOC Was Created — Challenges of Traditional Vietnamese Souvenirs
The background behind YUGOC’s creation was the limited variety of Vietnamese souvenirs available. Traditional souvenirs in Vietnam were mainly handicrafts, while food-related options were largely limited to spices and instant products commonly found in supermarkets.
With a desire to create Vietnamese food souvenirs that allow travelers to preserve their travel memories more deeply, we focused on local natural ingredients and traditional food culture, which led to the creation of YUGOC.
Why We Choose YUGOC
YUGOC is not just a food brand that sells Vietnamese products, but one that focuses on delivering “souvenirs with real value” by incorporating the stories of producers and the unique character of each region. For this reason, all products are carefully selected through direct communication with local producers across Vietnam.
Japan taste × Vietnam expertise — Farm selection standards
Our partner farms are carefully selected based on both the refined taste of Japanese sensibilities and the practical judgment of local Vietnamese expertise. We prioritize not only flavor, but also the quality and stability required for souvenirs.
Uncompromising taste and appearance — Building trust with producers
We maintain ongoing dialogue with producers to share standards for cultivation, production, and quality control. Beyond taste, we also pursue visual quality to ensure each product meets the standards of a premium gift.
Expressing Vietnam through packaging design
Our packaging is developed in collaboration with designers based in France, combining Vietnamese, Japanese, and French sensibilities. The goal is to create a design that immediately conveys the essence of Vietnam at first glance.
The Value of Delivering Authentic Memories of Vietnam Travel
YUGOC is not merely a food brand, but one that aims to offer souvenirs that allow travelers to take home their experiences and encounters in Vietnam as lasting memories. We value creating products that let people feel the natural blessings and everyday lives of local communities in their most authentic form.
Our idea of a souvenir is something that brings back the scenery, flavors, and emotions of your journey in Vietnam even after you return to your daily life. That is the “value of souvenirs” that YUGOC strives to create.
YUGOC’s Expansion Across Vietnam
YUGOC is currently available in over 20 souvenir shops across major tourist destinations in Vietnam, including Hanoi, Ho Chi Minh City, Da Nang, and Hoi An. We are building an environment where travelers can easily find our products locally and choose them as part of their travel memories.
Our products are also available at Takashimaya Department Store in Vietnam and major airports, allowing us to reach a wider range of both travelers and residents.
In addition, in 2025 we plan to open a flagship store just one minute from Ben Thanh Market in Ho Chi Minh City, creating a space where visitors can experience the world of the YUGOC brand firsthand.
Optimal Delivery Service for Travelers and Residents in Vietnam
YUGOC has established distribution bases in Hanoi, Da Nang, and Ho Chi Minh City, enabling a system that allows for same-day delivery in the fastest cases. We offer flexible delivery options tailored to each traveler’s itinerary, ensuring that even those on short stays can use our service with peace of mind.
We deliver not only to hotels but also directly to private residences, creating a smooth and convenient experience for receiving products anywhere in Vietnam. For more details, please refer to our delivery page.
▶About YUGOC’s Delivery Service