About YUGOC, a Vietnamese Souvenir Brand

YUGOC is a natural food brand founded by a Vietnamese woman living in Ho Chi Minh City. Traditionally, Vietnamese souvenirs have mainly been handicrafts, and when it came to food, people would usually just buy rice paper, seasonings, or instant noodles at supermarkets. “We want souvenirs that feel more truly Vietnamese.” “We want souvenirs that let people take home the memories of their journey.” These ideas are the starting point behind the birth of YUGOC.
Although Vietnam is still developing, if you travel a little outside the cities, you will find untouched natural landscapes and producers cultivating specialties unique to each region. YUGOC partners with such producers to turn regional specialties and traditional foods into products. One of our major distinguishing points is that the farms and producers differ depending on each product. From Hanoi in the north to the Mekong Delta in the south, our Japanese and Vietnamese staff personally travel to each area to carefully select premium souvenirs that allow travelers to “relive the memories of their trip to Vietnam even after returning home.”

The Strengths and Appeal of YUGOC

Selecting Farms with Japanese Taste and Vietnamese Expertise

The farms we source from are carefully selected through the combination of the refined palate of Japanese staff and the trained eye of Vietnamese experts. All products handled by YUGOC are specialties unique to their region. However, cultivation and production methods differ from farm to farm, and this can greatly affect both taste and appearance. To be a product worthy of being given as a souvenir to someone important, not only taste but also visual beauty is essential. YUGOC stays in constant dialogue with producers and pursues uncompromising quality in both flavor and appearance. Furthermore, by building strong relationships of trust with the farms, we are able to source products with consistent quality every time. This is also one of the strengths made possible because Japanese managers are directly involved.

Souvenirs That Truly Feel Vietnamese

YUGOC does not simply want to deliver food products, but “special souvenirs that bring back the memories of travel.” We carefully turn specialties nurtured by Vietnam’s natural environment into products without diminishing their charm, creating “authentic souvenirs” that travelers can proudly give to others. By working directly with producers and using carefully selected ingredients, we are particular not only about flavor, but also about quality and safety. If YUGOC souvenirs can become “something that gives shape to memories,” together with the scenery and warmth of the people travelers encountered during their trip, there could be no greater joy for us.
YUGOC products also place great importance on appearance, pursuing the charm expected of souvenir goods. A symbolic example of this is our main products: Raw Honey and Macadamia Nuts. Our raw honey is designed to be enjoyed as it is, so we use elegant wine bottles for it (round bottles are used for gift sets). For Vina Crepe, we use Ha Long Bay, a World Heritage Site, as the main visual, clearly expressing a strong sense of Vietnam. In addition, the entire box uses calm, luxurious colors to create a premium feel, resulting in a design that conveys a sense of specialness the moment it is picked up as a souvenir. Each package also features original illustrations expressing the essence of Vietnam, making it instantly recognizable as “a souvenir from Vietnam.”

Convenient for Travelers & Residents. Delivery to Hotels & Homes

About Our Delivery Service YUGOC has delivery bases in Hanoi (North), Da Nang (Central), and Ho Chi Minh City (South), making same-day delivery possible in the shortest cases. For other areas as well, delivery is available with a few days’ notice. Of course, this is convenient for people living in Vietnam, but many travelers also stay only for a short period, such as 2 nights and 3 days or 3 nights and 4 days. Because of this, there is a risk that regular postal delivery may not arrive before their departure date. That is why YUGOC has introduced a system that allows customers to specify the delivery date and time when making a purchase. In some cases, same-day delivery is possible, with travelers receiving delivery at their hotel and residents receiving delivery at home. Payment methods include: ・Online payment ・Leaving the payment at the hotel reception ・Payment at a YUGOC directly managed store You may choose from the above options. Especially for travelers, if payment is made online or left at the hotel reception, our staff will leave the product at the hotel, allowing customers to enjoy sightseeing without having to wait.